Journals Higher Education

$60.00

Paperback

01 November 2011

512 Pages | Photographs, tables, figures

9.5 x 6.6 inches

ISBN: 9780195995404


Bookseller Code (06)

Cover

Marketing Tourism in South Africa

Fourth Edition

Richard George

  • This is an excellent local book with South African content, and includes useful, relevant case studies and example boxes.
  • Up-to-date statistics, analysis of important players, and discussion of key trends ensures the book is at the forefront of local developments in tourism marketing.
  • It covers the core principles of marketing relevant to a first or second-year BCom course.
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