Journals Higher Education

$49.95

Paperback

15 October 2008

448 Pages

6-3/4 x 9-1/2 inches

ISBN: 9780195982152


Bookseller Code (06)

Cover

Marketing South African Tourism

Third Edition

au Richard George

This book will be a complete synthesis of tourism management as taught at universities of technology and universities. It will have a distinctly southern African flavor and make use of local examples to illustrate key concepts. It is the first book to discuss tourism management from the perspective of such a variety of disciplines.

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