Journals Higher Education

$110.00

Hardcover

07 April 2012

304 Pages | Illustrations, tables and figures

9.2 x 6.1 inches

ISBN: 9780199566495


Also Available As:

Ebook


Bookseller Code (06)

Marketing Semiotics

Signs, Strategies, and Brand Value

Laura R. Oswald

  • Clear explanation of complex concepts, definitions, and methodologies
  • Concepts applied to business case studies of international companies
  • Provides key bibliography of academic literature in the fields of semiotics, marketing, and brand strategy
Share:

Also of Interest