Journals Higher Education

$24.95

Paperback

04 January 2007

616 Pages | illus.

ISBN: 9780195676969


Bookseller Code (06)

Marketing Research

Concepts, Practices and Cases

Sunanda Easwaran and Sharmila J. Singh

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user.

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