Journals Higher Education



11 February 2011

776 Pages

10.4 x 7.7 inches

ISBN: 9780199579617

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Bookseller Code (04)

Companion website


Second Edition

Paul Baines, Chris Fill, and Kelly Page

New to this Edition:

  • * A new chapter on not-for-profit marketing and condensed coverage of marketing communications, all in keeping with market recommendations
  • * An exceptional new feature on the skills marketing practitioners really look for in graduates (along with what former students have found useful), presented in both written quotes and online video tips
  • * Additional online learning material--including worksheets, exercises, and further reading-which is clearly indicated throughout the text
  • * Downloadable author podcasts summarizing each chapter
  • * A Companion Website contains numerous resources for students and instructors (click link at upper right)

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