Journals Higher Education

$68.00

Hardcover

18 October 2007

275 Pages | Numerous figs. & tables

ISBN: 9780199229833


Also Available As:

Ebook


Also Available In:


Bookseller Code (06)

Managing Global Customers

An Integrated Approach

George S. Yip and Audrey J.M. Bink

  • George Yip and Audrey Bink present key lessons for practitioners from their research and experience in multinational company operation and strategy
  • Draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox.
  • Text boxes provide real-life examples throughout
  • A separate appendix provides lengthier case studies
Share:

Also of Interest