Journals Higher Education

$125.00

Hardcover

24 March 2005

258 Pages | 4 halftones

ISBN: 9780198296508


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Bookseller Code (06)

Mail Order Retailing in Britain

A Business and Social History

Richard Coopey, Sean O'Connell, and Dilwyn Porter

  • First business and social history of the mail order industry in Britain
  • Explores the social networks that mail order companies used in building their businesses
  • Examines business supply chain, logistical, and technical developments that were pioneered in mail order companies
  • Considers the role of the personal computer in late twentieth century mail order
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