Journals Higher Education

$82.95

Paperback

23 August 2007

368 Pages | 16 halftones, 3 line illus.

6-1/8 x 9-1/4 inches

ISBN: 9780195188608


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Bookseller Code (04)

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Living Ethics

Across Media Platforms

Michael Bugeja

In a seamlessly wired world of television, computers, and BlackBerrys, where does ethics fit in? To address that question, Living Ethics calls for a moral convergence to complement the technological one. Identifying principles that apply across media platforms, Michael Bugeja has created a thorough and well-researched work that avoids the prescriptive language used by many texts; instead, he encourages critical thinking through examples that build, challenge, and enhance readers' value systems.

While many ethics texts focus almost exclusively on journalistic ethics, Living Ethics emphasizes unifying principles that collapse and transcend the boundaries of a wide variety of media sources--including newspapers, magazines, radio, television, public relations, photojournalism, advertising, and other forms of traditional and online mass communication. As readers will discover, the circumstances of ethical issues may vary, but the moral processes used to resolve them are basically the same.

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Arts & Humanities > Media Studies