Journals Higher Education

$85.00

Paperback

15 January 2009

400 Pages | 75 b/w line drawings

ISBN: 9780199212828


Bookseller Code (06)

Companion website

International Retailing

Nicholas Alexander and Anne Marie Doherty

  • Written specifically from an international perspective, enabling students to grasp the principles of retailing as they are applied in an international context
  • Packed with examples and case studies including Gap, H&M, Wal-Mart, Zara, Marks & Spencer, and Amazon, allowing students to understand how theory transfers to practice
  • Concise and focused, ensuring the text is ideal for one semester modules
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