Journals Higher Education

$99.00

Paperback

21 December 2011

576 Pages | figures, graphs

9.5 x 6.6 inches

ISBN: 9780195991185


Bookseller Code (06)

International Marketing

Second Edition

Burgess and Bothma

  • A new chapter on segmentation, targeting and positioning completes the marketing mix
  • Extra assignments and case studies with questions and answers will be available as ancillary material for lecturers prescribing the book to assist with lesson planning and student assessment
  • Greater focus on South African trade agreements means that the content is presented in a relevant context
  • The book combines marketing theory with practical examples by providing case studies that illustrate real life applications of the content
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