Journals Higher Education



This item has an extended shipping time. The typical delivery time is 6 weeks.

12 May 2005

764 Pages | 6 halftones, 55 line illus.

ISBN: 9780195671230

Bookseller Code (06)

International Marketing

Includes a CD-ROM: Select Forms of International Trade Transactions

Rakesh Mohan Joshi

International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.


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