Journals Higher Education

$85.00

Paperback

22 March 2013

426 Pages

10.4 x 7.7 inches

ISBN: 9780199646968


Also Available As:

Ebook


Bookseller Code (06)

Companion website

International Business

Second Edition

Alan Sitkin and Nick Bowen

  • Offers a fully integrated, blended learning package comprising a shorter textbook and substantial online resources
  • Provides a solid theoretical underpinning and takes a critical approach, actively encouraging students to critically analyse the theories they are introduced to
  • Emphasis on future trends in international business with dedicated chapters to emerging markets and the environmental challenge facing organizations
  • Adopts a truly international perspective with a diverse range of examples drawn from across the globe
  • Focuses on the core theories of international business, enabling a deeper discussion of the issues and challenges of the subject, whist more advanced topics are explored online
  • Extensive use of international examples, including both mini-cases and long cases, to enable students to envisage how companies and countries put theory into practice
  • Features an online Multimedia library including relevant company video material, Youtube videos and TED talks, all organised by chapter
  • Considerably revised structure to reflect students' knowledge as they progress through an International Business module
  • Streamlined coverage of finance to enable greater focus on future trends in emerging markets and sustainability
  • Addition of end of part longer cases to promote a holistic understanding of international business
  • More in-depth focus of the core international business theories carefully integrated with online coverage of more advanced theories
  • Increased number of in-text examples to help students envisage how companies and countries put theory into practice
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