Journals Higher Education

$74.00

Paperback

10 April 2003

560 Pages | 27 line illus.

ISBN: 9780199256945


Bookseller Code (06)

Intangible Assets

Edited by John Hand and Baruch Lev

Oxford Management Readers

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

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