Journals Higher Education

$45.00

Paperback

05 July 2012

376 Pages | Numerous illustrations, figures, and tables

9.2 x 6.1 inches

ISBN: 9780199655830


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Bookseller Code (06)

Inside Marketing

Practices, Ideologies, Devices

Edited by Detlev Zwick and Julien Cayla

  • Critical analysis of marketing and its growing influence in societies
  • High quality empirical research of marketing ideology at work
  • Interdisciplinary perspective from international group of contributors
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