Journals Higher Education

$60.00

Paperback

27 August 1998

192 Pages | 1 line illus.

ISBN: 9780198711476


Bookseller Code (06)

Cover

Global Television and Film

An Introduction to the Economics of the Business

Colin Hoskins, Stuart McFadyen, and Adam Finn

This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural characteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. Further, they point out that the mainstream economic approach has been under-represented in communications, and that this goes a long way toward explaining the prevalence of American-based media worldwide.

Share:

Also of Interest