Journals Higher Education

$72.95

Paperback

08 May 2011

456 Pages | 80 illus.

9.7 x 7.4 inches

ISBN: 9780199543939


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Bookseller Code (04)

Companion website

Global Strategic Management

Second Edition

Jedrzej George Frynas and Kamel Mellahi

Global Strategic Management, Second Edition, offers a truly global--as opposed to multinational--perspective on strategy. It incorporates a wealth of mini- and full-length case studies of successful companies from the United States, Europe, and emerging economies. Thoroughly revised and updated throughout, the second edition features a new chapter (11): Global Management of Knowledge and Innovation; a new section in Chapter 8 on leading at the subsidiary level; a new five-part structure that highlights the importance of innovation to global strategic management; and a fully updated Companion Website.

New to this Edition:

  • Thoroughly revised and updated throughout to integrate up-to-the-minute case and reference material
  • A new chapter (11): Global Management of Knowledge and Innovation
  • A new section in Chapter 8 on leading at the subsidiary level
  • A new five-part structure that highlights the importance of innovation to global strategic management
  • A fully updated Companion Website, which contains resources for students (multiple-choice questions and web links) and instructors (PowerPoint-based slides and suggested answers for case study and discussion questions)
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