Journals Higher Education

$59.95

Hardcover

26 September 2008

664 Pages | 13 lines

6 1/8 X 9 1/4 inches

ISBN: 9780195371055


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Bookseller Code (06)

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

Sharan Jagpal
with the assistance of Shireen Jagpal

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value.

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