Journals Higher Education

$150.00

Hardcover

01 November 2011

560 Pages

9.7 x 6.7 inches

ISBN: 9780199697083


Also Available As:

Ebook


Bookseller Code (05)

Eye Tracking

A comprehensive guide to methods and measures

Kenneth Holmqvist, Marcus Nystrom, Richard Andersson, Richard Dewhurst, Halszka Jarodzka, and Joost van de Weijer

  • Provides hands-on, advice on how to prepare, record, and analyse an eye tracking experiment
  • Mimics the structure and workflow of an experiment, so the book can be used as a guide at each stage of an experiment
  • Includes a comprehensive taxonomy of the vast majority of eye movement measures in use
  • Assists the reader in choosing and evaluating dependent variables for his/her own research
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