Journals Higher Education

$65.00

Paperback

15 February 2011

400 Pages | 120 illus.

9.7 x 7.4 inches

ISBN: 9780199211555


Bookseller Code (06)

Exploring Entrepreneurship

Richard Blundel and Nigel Lockett

  • Breaks away from the traditional coupling of entrepreneurship with small business management, and instead addresses development of new ventures, thus aligning entrepreneurship with enterprise and innovation.
  • Features a social entrepreneurship theme throughout, looking at common ground between "commercial" and "social" entrepreneurs, and recognising that entrepreneurial activity is not confined to the private sector.
  • The text is divided into two distinct, but inter-related, sections that cover practical issues related to the creation of an entrepreneurial venture, together with reviews of related research evidence and more theoretical discussion about entrepreneurship. This enables students to understand the theoretical perspectives of entrepreneuship, and how these can be applied to practice.
  • Extensive use of up-to-date case studies and illustrative examples helps students easily contextualise theory,and see how it applies to practice.
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