Journals Higher Education

$70.00

Hardcover

01 November 2011

320 Pages | Figures, graphs

9.5 x 6.6 inches

ISBN: 9780195997460


Bookseller Code (06)

Cover

Entrepreneurship and New Venture Management

Fourth Edition

Isa van Aardt, Magda Hewitt, Jaco van der Bank, Stefan Bezuidenhout, Thea Visser, Carel van Aardt, and Hanneli Bendeman

  • The text has been written in a more accessible style that will assist students to grasp concepts that are relevant to this subject
  • Revised content that contains a strongly South African perspective as well as some international perspectives
  • A guide on how to draw up a winning business plan
  • Reference to NGOs, private entities and governmental bodies that provide assistance to entrepreneurs
  • Covers areas of marketing, finance, and operations
  • Explanation of the importance of the Small Business Act
  • Each chapter contains:
  • A list of clear learning objectives
  • One or more short case studies (all existing case studies have been replaced or updated)
  • Boxed features and case examples with thought-provoking issues, tips, and real-life examples that illustrate the text
  • Dilemmas feature boxes raise awareness of ethical issues, economic considerations, and other matters that are faced in the real business world
  • Practical exercises that direct the student to research and find information or perform an activity relevant to the content of the chapter
  • Self-assessment tasks:
  • 15 new MCQ&A
  • 15 true or false Q&A
  • 5 essay questions and answer guidelines
  • An integrated exercise at the end of each Part of the book.
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