Journals Higher Education

$92.95

Paperback

31 January 2014

480 Pages

8-1/2 x 11 inches

ISBN: 9780199342303


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Bookseller Code (04)

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Converging Media

A New Introduction to Mass Communication

Fourth Edition

John V. Pavlik and Shawn McIntosh

From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Fourth Edition, uses the technologies we employ every day to explain our current media environment--and to project where we might be headed. Rather than discussing each media industry in isolation, authors John V. Pavlik and Shawn McIntosh show how each branch of media--print, visual, and audio--relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.

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