Journals Higher Education

$85.00

Paperback

This item has an extended shipping time. The typical delivery time is 2 weeks.

31 March 2013

576 Pages | 12 photos; 25 figures; 6 tables

10.0 x 8.0 inches

ISBN: 9780199006304


Bookseller Code (06)

New in Paperback

Communicating for Results

A Canadian Student's Guide

Second Edition

Carolyn Meyer

  • (NEW!) Appendix C: Social Media and Networking is an insightful new chapter that introduces students to key social media tools. It discusses the most effective ways for businesses to use these tools to promote their products and services, reach out to customers, and keep on top of market trends
  • (NEW!) Updated links in the chapter-end activities sections challenge students to engage with a wide variety of online resources that will help them practise their communication skills.
  • Indigenous Canadian text (not adapted like the three main competitors) written for Canadian students
  • Material is class-tested continually by the author with hundreds of students per semester
  • Engaging 4-colour interior design
  • Coverage of: Changing trends in the workplace; Communication contexts; Social media; Web 2.0 technologies; Privacy strategies and safeguarding personal and sensitive information; Trends in communication research; and Cultural differences in communication
  • Inclusion of full-text samples (all full-text material from 1/e CD is now incorporated directly into the text)
  • Coverage of report writing includes full-text samples of incidental reports, job-completion reports, and problem-investigation reports
  • Coverage of letter writing includes a new section on confirming a contract/arrangement
  • Emphasis on thinking critically about communication rather than relying on rigid formulas
  • Revamped ancillary package includes a revised Instructor's Manual, Student Study Guide, and Test Generator, as well as these new elements: Answer key for questions and exercises in the text; Case studies featuring discipline/work-specific scenarios; Annotated web links (appeared in the text in the 1/e and have been revised and updated) and online directory of business resources; Self-grading student quizzes; PowerPoint slides with a new design
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