Journals Higher Education

$49.95

Paperback

05 February 1987

299 Pages

ISBN: 9780195049459


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Bookseller Code (04)

Cover

Choosing the Right Pond

Human Behavior and the Quest for Status

Robert H. Frank

This challenging and provocative book offers an alternative to the prevailing view of human beings as economic automatons, demonstrating instead how individual desires--notably the quest for status--profoundly affect the marketplace.

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