Journals Higher Education

$65.00

Paperback

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28 February 2010

400 Pages | 29 illus.

9.7 x 7.4 inches

ISBN: 9780199214006


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Bookseller Code (06)

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Business Environment in a Global Context

First Edition

Andrew Harrison

  • Focuses on the business environment in its global context and offers comprehensive coverage to enable both postgraduate and advanced undergraduate students of business and management to fully grasp this subject area
  • The final part of the book looks in-depth at each geopolitical region, providing a real insight into the different issues facing Europe, the Americas, Asia and Africa
  • Emphasizes the importance of conceptual analysis and international examples to help contextualize the business environment
  • Employs an exciting 'issues-based' approach to present an holistic view of the international business environment, while integrating the PESTLE approach through the text
  • Provides the rigour required of a postgraduate text, whilst maintaining an accessible style suitable for international students and those new to the subject
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