Journals Higher Education

$79.95

Paperback

01 January 1994

254 Pages

8-1/4 x 11 inches

ISBN: 9780195329681


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Bookseller Code (04)

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Business Communication

Concepts and Applications in an Electronic Age

Fifth Edition

Edited by Randolph H. Hudson and Bernard J. Selzler

Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility.

The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts.

Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read.

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