Journals Higher Education

Beyond Greed and Fear

Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin

Financial Management Association Survey and Synthesis Series

  • The most authoritative guide to what really influences the decision-making process
  • Uses the latest psychological research to understand the human behavior that guides stock selection, financial services, and corporate financial strategy
  • Includes colorful, often humorous real-world examples to illustrate costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make

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