Journals Higher Education

$290.00

Hardcover

13 January 2012

464 Pages

9.7 x 6.7 inches

ISBN: 9780199696451


Bookseller Code (07)

Companion website

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

  • The only book specifically focused on the protection of major event sponsorship and laws to control ambush marketing
  • Detailed treatment of the laws relating to ambush marketing in the UK and other jurisdictions including the US, Australia, New Zealand, Canada and South Africa, as well as some European countries
  • Invaluable guidance for brand owners and their legal advisors on how to protect their brand and their investment in sponsoring major events

New to this Edition:

  • New chapter examining the principles and common clauses in sponsorship contracts as well as the differing types of sponsorship relationship
  • Covers recent developments including concerns about the distinctiveness of marks such as 'WORLD CUP' and 'LONDON 2012'
  • Considers recent cases relating to the filing of marks in bad faith, trade mark use, the meaning of taking 'unfair advantage' and the meaning of 'detriment' in relation to dilution
  • New section on the Company Names Adjudicator
  • Increased geographical coverage
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