Journals Higher Education

$110.00

Hardcover

01 December 2013

288 Pages | 25 b/w illustrations

6 x 9 inches

ISBN: 9780823253708


Also Available As:

Ebook


Bookseller Code (06)

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A Word from Our Sponsor

Admen, Advertising, and the Golden Age of Radio

Cynthia B. Meyers

A Fordham University Press Publication

  • Addresses an unexamined aspect of broadcast history: the role of the advertising industry in shaping broadcasting as a commercial entertainment medium from the 1920s through the early 1950s.
  • The advertising industry's role in the development of advertising and programming strategies in the radio era was also foundational for the television industry.
  • The J. Walter Thompson papers at Duke University provide the most complete agency records, including staff meeting transcriptions, memos, house organs, and account histories.
  • Includes partial agency records of BBDO, Benton & Bowles, Young & Rubicam, and N.W. Ayer, as well as the voluminous correspondence among NBC and agency executives in the NBC Records
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