Journals Higher Education

Subjects

Type

Price

Product Type

Format

Marketing RSS

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Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$90.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$55.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$59.95

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$82.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$68.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780195994896

Marketing Success Stories

Seventh Edition

$50.00

M. Cant and R. Machado

9780195994896
Paperback
01 May 2011

Cover for 9780199565740

Public Relations

$72.95

Averill Elizabeth Gordon

9780199565740
Paperback
12 May 2011

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$79.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780199565214

Strategic Brand Management

Second Edition

$72.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780199565214
Paperback
08 May 2011

Cover for 9780199556601

Strategic Marketing

Creating Competitive Advantage

Second Edition

$97.95

Douglas West, John Ford, and Essam Ibrahim

9780199556601
Paperback
20 May 2010

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$82.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

Cover for 9780195040876

Why People Buy

$53.95

John O'Shaughnessy

9780195040876
Paperback
21 December 1989

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