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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

$100.00

Laura R. Oswald

9780199657261
Hardcover
22 March 2015

Cover for 9780199657278

Creating Value

The Theory and Practice of Marketing Semiotics Research

$35.00

Laura R. Oswald

9780199657278
Paperback
22 March 2015

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$82.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$225.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

$39.95

Byron Sharp

9780195573565
Hardcover
12 April 2010

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$68.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780195994896

Marketing Success Stories

Seventh Edition

$50.00

M. Cant and R. Machado

9780195994896
Paperback
01 May 2011

Cover for 9780199565740

Public Relations

$72.95

Averill Elizabeth Gordon

9780199565740
Paperback
12 May 2011

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$79.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780199565214

Strategic Brand Management

Second Edition

$72.95

Richard Rosenbaum-Elliott, Larry Percy, and Simon Pervan

9780199565214
Paperback
08 May 2011

Cover for 9780199556601

Strategic Marketing

Creating Competitive Advantage

Second Edition

$97.95

Douglas West, John Ford, and Essam Ibrahim

9780199556601
Paperback
20 May 2010

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$82.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

Cover for 9780195527988

Viral Marketing

The Science of Sharing

$26.00

Karen Nelson-Field

9780195527988
Paperback
17 October 2013

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