Journals Higher Education

Subjects

Type

Price

Product Type

Format

Marketing RSS

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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$58.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$27.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$82.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$225.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$48.95

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$68.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780199605583

Strategic Advertising Management

Fourth Edition

$79.95

Larry Percy and Richard Rosenbaum-Elliott

9780199605583
Paperback
16 May 2012

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$82.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

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