Journals Higher Education

Subjects

Type

Price

Product Type

Format

Marketing RSS

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Cover for 9780199568925

Advertising: A Very Short Introduction

$11.95

Winston Fletcher

9780199568925
Paperback
15 July 2010
Very Short Introductions

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$55.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$24.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780199655830

Inside Marketing

Practices, Ideologies, Devices

$45.00

Detlev Zwick and Julien Cayla

9780199655830
Paperback
05 July 2012

Cover for 9780199276950

Marketing Communication

New Approaches, Technologies, and Styles

$49.95

Allan J. Kimmel

9780199276950
Paperback
19 January 2006

Cover for 9780199566501

Marketing Semiotics

Signs, Strategies, and Brand Value

$40.00

Laura R. Oswald

9780199566501
Paperback
07 April 2012

Cover for 9780199286003

The Advanced Dictionary of Marketing

Putting Theory to Use

$65.00

Scott Dacko

9780199286003
Paperback
03 February 2008

Cover for 9780199285563

The Art and Science of Marketing

Marketing for Marketing Managers

$49.95

Grahame R. Dowling

9780199285563
Paperback
10 November 2005

Cover for 9780195176780

The Knowing Organization

How Organizations Use Information to Construct Meaning, Create Knowledge, and Make Decisions

Second Edition

$82.95

Chun Wei Choo

9780195176780
Paperback
27 October 2005

Cover for 9780199275267

The Labyrinths of Information

Challenging the Wisdom of Systems

$45.00

Claudio Ciborra

9780199275267
Paperback
02 December 2004

Cover for 9780199664610

The Oxford Handbook of Strategic Sales and Sales Management

$50.00

David W. Cravens, Kenneth Le Meunier-FitzHugh, and Nigel F. Piercy

9780199664610
Paperback
06 January 2013
Oxford Handbooks

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