Journals Higher Education

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Type

Price

Product Type

Format

Marketing RSS

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Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$66.00

Douglas Holt and Douglas Cameron

9780199587407
Hardcover
09 December 2010

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

$96.00

Detlev Zwick and Julien Cayla

9780199576746
Hardcover
22 April 2011

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

$68.00

George S. Yip and Audrey J.M. Bink

9780199229833
Hardcover
18 October 2007

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780199241521

The Labyrinths of Information

Challenging the Wisdom of Systems

$96.00

Claudio Ciborra

9780199241521
Hardcover
22 August 2002

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