Journals Higher Education

Subjects

Type

Publication Date

Price

Product Type

Format

Marketing RSS

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Cover for 9780195519549

Business Ethics

Fifth Edition

$74.00

Damian Grace and Stephen Cohen

9780195519549
Paperback
31 December 2013

Cover for 9780195764444

Buyer Behaviour

Understanding Consumer Psychology & Marketing

Fourth Edition

$59.95

P.J. Du Plessis, G.G. Rouseau, and L. Ehiers

9780195764444
Paperback
06 June 2011

Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$90.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556519

Connecting With Consumers

Marketing For New Marketplace Realities

$55.00

Allan J. Kimmel

9780199556519
Paperback
29 July 2010

Cover for 9780199655854

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$24.95

Douglas Holt and Douglas Cameron

9780199655854
Paperback
25 October 2012

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$65.00

Douglas Holt and Douglas Cameron

9780199587407
Hardcover
09 December 2010

Cover for 9780198782537

Direct and Interactive Marketing

$74.00

Adrian Sargeant and Douglas C. West

9780198782537
Paperback
22 August 2002

Cover for 9780199646500

Essentials of Marketing

$70.00

Paul Baines, Chris Fill, and Kelly Page

9780199646500
Paperback
08 February 2013

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$59.95

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199609703

Global Marketing Management

Third Edition

$79.95

Kiefer Lee and Steve Carter

9780199609703
Paperback
23 May 2012

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

$85.00

Detlev Zwick and Julien Cayla

9780199576746
Hardcover
22 April 2011

Cover for 9780195991185

International Marketing

Second Edition

$99.00

Burgess and Bothma

9780195991185
Paperback
21 December 2011

Cover for 9780195671230

International Marketing

Includes a CD-ROM: Select Forms of International Trade Transactions

$55.00

Rakesh Mohan Joshi

9780195671230
Paperback
12 May 2005

Cover for 9780199602131

Introduction to Marketing

Theory and Practice

Third Edition

$66.95

Adrian Palmer

9780199602131
Paperback
18 May 2012

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

$65.00

George S. Yip and Audrey J.M. Bink

9780199229833
Hardcover
18 October 2007

Cover for 9780199659531

MARKETING 3E P

Third Edition

$75.00

Paul Baines and Chris Fill

9780199659531
Paperback
27 April 2014

Cover for 9780199236152

Marketing Management for Nonprofit Organizations

Third Edition

$74.00

Adrian Sargeant

9780199236152
Paperback
01 June 2009

Cover for 9780195676969

Marketing Research

Concepts, Practices and Cases

$24.95

Sunanda Easwaran and Sharmila J. Singh

9780195676969
Paperback
04 January 2007

Cover for 9780199655090

Marketing Research: Tools and Techniques

Third Edition

$75.00

Nigel Bradley

9780199655090
Paperback
08 May 2013

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

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