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Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

$100.00

Laura R. Oswald

9780199657261
Hardcover
02 February 2016

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$225.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

$39.95

Byron Sharp

9780195573565
Hardcover
12 April 2010

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

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