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Cover for 9780841235151

Competitive Technical Intelligence

A Guide to Design, Analysis, and Action

$95.00

Mathias M. Coburn

9780841235151
Hardcover
17 June 1999
ACS Professional Reference Book

Cover for 9780199556502

Connecting With Consumers

Marketing For New Marketplace Realities

$135.00

Allan J. Kimmel

9780199556502
Hardcover
29 July 2010

Cover for 9780199657261

Creating Value

The Theory and Practice of Marketing Semiotics Research

$100.00

Laura R. Oswald

9780199657261
Hardcover
02 February 2016

Cover for 9780199587407

Cultural Strategy

Using Innovative Ideologies to Build Breakthrough Brands

$66.00

Douglas Holt and Douglas Cameron

9780199587407
Hardcover
09 December 2010

Cover for 9780195367126

Do You Make These Mistakes in English?

The Story of Sherwin Cody's Famous Language School

$31.95

Edwin L Battistella

9780195367126
Hardcover
01 December 2008

Cover for 9780195371055

Fusion for Profit

How Marketing and Finance Can Work Together to Create Value

$63.00

Sharan Jagpal

9780195371055
Hardcover
26 September 2008

Cover for 9780199276813

Great Minds in Management

The Process of Theory Development

$225.00

Ken G. Smith and Michael A. Hitt

9780199276813
Hardcover
20 October 2005

Cover for 9780195573565

How Brands Grow

What Marketers Don't Know

$39.95

Byron Sharp

9780195573565
Hardcover
12 April 2010

Cover for 9780199576746

Inside Marketing

Practices, Ideologies, Devices

$96.00

Detlev Zwick and Julien Cayla

9780199576746
Hardcover
22 April 2011

Cover for 9780199229833

Managing Global Customers

An Integrated Approach

$68.00

George S. Yip and Audrey J.M. Bink

9780199229833
Hardcover
18 October 2007

Cover for 9780195074383

Managing Product Development

$185.00

Toshihiro Nishiguchi

9780195074383
Hardcover
24 October 1996

Cover for 9780199276943

Marketing Communication

New Approaches, Technologies, and Styles

$155.00

Allan J. Kimmel

9780199276943
Hardcover
19 January 2006

Cover for 9780199566495

Marketing Semiotics

Signs, Strategies, and Brand Value

$115.00

Laura R. Oswald

9780199566495
Hardcover
07 April 2012

Cover for 9780195125733

Marketing Strategy and Uncertainty

$99.95

Sharan Jagpal

9780195125733
Hardcover
31 December 1998

Cover for 9780199228010

Powers of Persuasion

The Inside Story of British Advertising

$35.00

Winston Fletcher

9780199228010
Hardcover
15 August 2008

Cover for 9780199578061

Reconnecting Marketing to Markets

$125.00

Luis Araujo, John Finch, and Hans Kjellberg

9780199578061
Hardcover
25 January 2011

Cover for 9780195158694

Response

The Complete Guide to Profitable Direct Marketing

Revised and Expanded Edition

$35.00

Lois K. Geller

9780195158694
Hardcover
01 November 2002

Cover for 9780199743056

Six Degrees of Social Influence

Science, Application, and the Psychology of Robert Cialdini

$31.95

Douglas T. Kenrick, Noah J. Goldstein, and Sanford L. Braver

9780199743056
Hardcover
10 February 2012

Cover for 9780199285990

The Advanced Dictionary of Marketing

Putting Theory to Use

$195.00

Scott Dacko

9780199285990
Hardcover
03 February 2008

Cover for 9780199241521

The Labyrinths of Information

Challenging the Wisdom of Systems

$96.00

Claudio Ciborra

9780199241521
Hardcover
22 August 2002

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